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Conscious Discipline with Dr. Becky Bailey

Key Relationships


More About Conscious Discipline with Becky Bailey

Founded by award-winning educator, author and thought leader Dr. Becky Bailey, Conscious Discipline provides school administrators, teachers, mental health professionals and families with a wealth of trauma-informed social and emotional learning resources. Embraced in 101 countries and 25 languages, Conscious Discipline’s foundation of safety, connection and problem-solving is leading a revolution of the heart as concepts initially applied in the classroom extend to every facet of our lives. For almost 30 years, Conscious Discipline has fostered a fundamental shift in thinking that empowers adults and children to be the change they want to see in the world.

Conscious Discipline is an evidence-based, trauma-informed approach. It is recognized by the Substance Abuse and Mental Health Administration’s (SAMHSA’s) National Registry of Evidence-based Programs and Practices (NREPP), and received high ratings in 8 of 10 categories in a Harvard analysis of the nation’s top 25 social-emotional learning programs. The Harvard study’s authors say, “Conscious Discipline provides an array of behavior management strategies and classroom structures that teachers can use to turn everyday situations into learning opportunities.”

Conscious Discipline engaged Nicknox Communications as a Fractional Chief Marketing Officer. In this capacity, Nicknox guided brand clarification and creative direction, built an internal agency and refined workflow and process. Over the course of a multi-year engagement, Nicknox established campaign strategy supporting product launches and facilitated expansion into e-learning channels. During this time the organization successfully migrated it's digital presence to a new platform and implemented an end-to-end e-commerce solution that supported product sales, event ticketing and e-learning.

Addiotionally, Nicknox provided guidance of special initiatives encompassed the 25th anniversary, CASEL, SAMHSA and NREPP recognition as well as a partnership with Yale University. Nicknox swiftly proposed a pandemic pivot that successfully accomplished a company-wide shift from in-person events, coaching and resource implementation to provide virtual support uniquely suited to serve the needs of administrators, teachers, mental health professionals and families in navigating uncharted territory with noteworthy success.



Hi, I'm Nicole, the Nick behind Nicknox Communications.  For more than 30 years, I've brought uncommonly creative brand, marketing and communications strategies to life for organizations of all kinds.

I'm passionate about brand strategy, storytelling and fabulous creative. I also love to explore best practices in high EQ leadership, core values, relational marketing and resources + workflows that help creative teams bring their best to every project.

My areas of expertise include design thinking, personal brands, performing arts, HR, travel & entertainment, B2B, startup + launch strategy and many other delightful sectors.


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