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Convention & Visitors Bureau of Lubbock, Texas

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More About the Convention & Visitors Bureau

Nestled in the heart of the Texas Panhandle, Lubbock has established a unique niche within the meeting and travel industry. A noteworthy gem of the music industry, the “Hub City” is birthplace of legends like Buddy Holly, Waylon Jennings, Mac Davis and more. Now home to the Buddy Holly Music Center and Concert Hall and the historic Depot District, the music lives on in venues and events throughout the city year-round.

A gem of West Texas ranching heritage, Lubbock is home to the International Ranching Heritage Center, the National Cowboy Symposium, Prairie Dog Town, the ABC Pro Rodeo and the world’s largest windmill museum. Sports enthusiasts won’t be disappointed, as Lubbock hosts more than 200 annual sporting events. Many travel to cheer on hometown heroes the Texas Tech Red Raiders. As a member of the Big XII Conference, the school provides countless opportunities to watch great teams compete in football, basketball, volleyball and more.

Lubbock boasts multiple award-winning wineries, including Llano Estacado Winery, the community offers a diverse array of wineries, breweries and distilleries, all waiting to welcome you for tastings and events. Not to be out done, Lubbock dining offers notably more than one might expect - from authentic Mexican to world-class steakhouses, fine dining like the Nicolett - brainchild of Chef Finn Walter.

Nicole Knox (Robbins) served as the Director of Marketing and PR for the Convention and Visitors Bureau of Lubbock. During her tenure at the organization, she championed strategic partnership with the Texas Department of Commerce's Imagine Texas! Travel Program and was a founding member of the Buddy Holly Music Festival Board. In support of multiple initiatives spotlighting the unique history and attractions of West Texas Travel, Knox led the All American City Bid, facilitated a regional rebranding initiative and garnered a 50:1 return on investment in media coverage,



Hi, I'm Nicole, the Nick behind Nicknox Communications.  For more than 30 years, I've brought uncommonly creative brand, marketing and communications strategies to life for organizations of all kinds.

I'm passionate about brand strategy, storytelling and fabulous creative. I also love to explore best practices in high EQ leadership, core values, relational marketing and resources + workflows that help creative teams bring their best to every project.

My areas of expertise include design thinking, personal brands, performing arts, HR, travel & entertainment, B2B, startup + launch strategy and many other delightful sectors.


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