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Region 21 Golden West



About Region 21 Golden West


In the southwestern United States, Region 21 serves as a cornerstone to Sweet Adelines International, a worldwide organization that exists to advance the musical art form of barbershop harmony through education and performance. 


With 16 active choruses and several new choruses in the formation process, Region 21 is known for vibrant, competitive choruses that boast the highest levels of musical excellence and dynamic, award-winning quartets. Region 21 represents choruses in New Mexico, Arizona, Southern California and Hawaii. The region hosts annual competitions for choruses and quartets, education events, workshops, coaching and  much more.


Region 21 engaged Nicknox Communications to guide a brand clarification and refresh exercise and develop a new digital presence. In this capacity, Nicknox oversaw vendor selection, technical requirements, message strategy, content architecture, creative direction and copywriting.



 

ABOUT THE AUTHOR

Hi, I'm Nicole, the Nick behind Nicknox Communications.  For more than 30 years, I've brought uncommonly creative brand, marketing and communications strategies to life for organizations of all kinds.


I'm passionate about brand strategy, storytelling and fabulous creative. I also love to explore best practices in high EQ leadership, core values, relational marketing and resources + workflows that help creative teams bring their best to every project.


My areas of expertise include design thinking, personal brands, performing arts, HR, travel & entertainment, B2B, startup + launch strategy and many other delightful sectors.


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