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Warm Ups With Kathleen



More About Warm Ups with Kathleen


Warm Ups with Kathleen began as a successful Youtube channel that evolved into a uniquely targeted app for singers. Creator Kathleen Hansen serves as director to multiple choral organizations in San Diego, California, and recognized the power of warmups not only as a skill building resource, but as a source of deeper community connection.


The flexible app delivers a diverse and powerful library of vocal warm ups and skill-building exercises from Hansen. Essentially serving as an on-demand vocal coach, the app serves up curated warm up playlists for Apple and Android users that focus on a diverse range of skill building, and empowers users to create their own playlists featuring personal favorites.


The app has been received positively by vocalists of all genres, and stands out for helping singers prepare and improve their best voice for rehearsals and performances alike. With regular use, singers establish healthy vocal habits, improve consistency and learn how to naturally troubleshoot and make adjustments to their voices.


Warm Ups with Kathleen invited Nicknox Communications to collaborate on the evolution and launch of the brand. In this capacity, Nicknox offered input that shaped brand development, go-to-market strategy, product positioning, message strategy, copywriting and digital presence.




 

ABOUT THE AUTHOR

Hi, I'm Nicole, the Nick behind Nicknox Communications.  For more than 30 years, I've brought uncommonly creative brand, marketing and communications strategies to life for organizations of all kinds.


I'm passionate about brand strategy, storytelling and fabulous creative. I also love to explore best practices in high EQ leadership, core values, relational marketing and resources + workflows that help creative teams bring their best to every project.


My areas of expertise include design thinking, personal brands, performing arts, HR, travel & entertainment, B2B, startup + launch strategy and many other delightful sectors.


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