Accurate Production
Accurate Production Services has a nearly 30 year track record of dynamic, one-of-kind projects, partnering with companies like Walt Disney World Parks & Resorts, Disney Cruise Line, Universal Studios, Nickelodeon, Harry Potter & Islands of Adventure, Legoland and NASA. In between major installations, they have established a diverse portfolio of works for retail environments, theaters, water parks, museums, churches, and other entertainment-focused companies.
Accurate Production owner, Ted Whittington engaged Nicknox as a Fractional CMO to guide a brand refresh and reimagined web presence including an updated portfolio.
SECTORS
Design, Creative
Retail, Environments
Theme Parks, Development
PRIMARY LEADERS
-
Ted Whittington, Owner
ENGAGEMENT
Fractional CMO, 3 Months
AREAS OF FOCUS
-
Updated Brand Mark
-
Content Strategy
-
Web Presence
ACCOMPLISHMENTS
BRAND
Developed an updated brand mark for Accurate Production that conveyed effectively in digital and print applications and reinforced the company's longevity.
WEB PRESENCE
Content strategy and site development for a reimagined digital presence that built credibility by showcasing the company's incredible portfolio of clients and projects.
STRATEGIC PARTNERSHIPS
Raising awareness of key strategic partnerships including the company's client base and showcasing a featured segment on Junkyard Empire
KEY RELATIONSHIPS
SCOPE & WORK
Brand Mark Refresh
With nearly 30 years of fabrication expertise partnering with world class theme park, attraction and hospitality organizations, Accurate Productions needed to uptick their brand mark. Nicknox partnered with this company to develop a simple, bold treatment that also reinforced their longevity in the industry. The mark was an ideal pivot, providing a professional, memorable presentation that proved effective in digital environments, signage and apparel.
Digital Presence
Accurate Production was lacking a credibility building, high conversion website for their business. Nicknox guided content strategy and creation of a refreshed digital presence that introduced visitors to the company's scope of services, vast portfolio of work and story of origin.
Strategic Partnerships
Accurate Production's work has been showcased in many memorable ways. Finding a way to weave featured projects such as their appearance on Velocity Channel's Junkyard Empire presented a fun opportunity to spotlight high profile partnerships.
Credibility Building
Accurate Production has a vast portfolio spanning nearly 30 years of fabrication work with industry leaders such as Disney, Universal and Legoland. Over the years, business demands superseded consistent collection and showcasing of their most memorable and unique projects. A key factor in developing the company's updated website was the collection, prioritization and integration of a dynamic collection of industries that brought this work to life.