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GRAPHIS Designers for Peace
AIGA San Diego - Tijuana partnered with GRAPHIS Magazine to host the World Premiere of the binational Designers for Peace exhibition. Featuring 60 artists from 30 countries, designers and artists came together with one voice to express their support of the people of the Ukraine.
Nicknox served as a board member of AIGA San Diego, guiding organizational communication and marketing strategy. Developing clear, compelling content to prompt advance promotion and coverage of the premiere events in San Diego and Tijuana, outcomes of the juried exhibition and post event opportunities to experience the artwork and support fundraising opportunities through merchandise sales were vital to it's success.
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SECTORS
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Design / Creative
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Advocacy, Cause
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Art Exhibits
PRIMARY LEADERS
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MaeLine Levine, AIGA SDTJ
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Bennett Peji, T-Zilla
ENGAGEMENT
Fractional CMO (Pro Bono)
Board Member, Multiple Terms
AREAS OF FOCUS
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Positioning
- Message Strategy
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Social Content
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E-Commerce
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Strategic Partnerships
ACCOMPLISHMENTS
MESSAGE STRATEGY
Creation of compelling messaging to showcase a multifaceted, bi-national exhibition that benefitted humanitarian aid to the people of Ukraine.
E-COMMERCE
Content strategy and creation of an e-commerce website to support sales of limited edition prints, apparel and other merchandise and showcase strategic partners.
SOCIAL CONTENT
Development of a social content schedule that supported advance promotion, event coverage and showcased merchandise, strategic partners and artists.
SCOPE & WORK
60 Artists. 30 Countries. One United Voice.
Graphis’ Designers for Peace: United with Ukraine was a global juried exhibition of contemporary poster art that communicates a united voice of opposition to the war in Ukraine. This exhibition features more than 60 pieces of poster art from over 30 countries. It was curated by Graphis CEO B. Martin Pedersen and jury chair Kit Hinrichs of Studio Hinrichs. AIGA San Diego Tijuana were selected as hosts of the exhibition World Premiere, in part due to a sustained and rich history of cross-border partnership. The multifaceted effort included two World Premiere Events, ongoing exhibits, and fundraising that benefitted humanitarian aid.
Event Message Strategy
The GRAPHIS Designers for Peace was a binational exhibition that launched with two World Premiere events hosted at UC San Diego's Park & Market and Tijuana's Casa de la Cultura. Each event showcased artwork from 60 artists and designers and 30 countries, included signings of limited edition prints and merchandise by winning artists and acknowledged the support of strategic partners and exhibit sponsors.
E-Commerce
The GRAPHIS Designers for Peace Exhibition supported a fundraising model that benefitted the people of Ukraine through organizations like Jose Andres' World Central Kitchen and International Relief Teams. AIGA San Diego Tijuana needed a storefront to continue sales beyond the binational premieres of the exhibition. The scope of merchandise featured on the e-commerce site included the official exhibition catalogue, limited edition prints, postcard collections and customizable apparel.
Social Content
Nicknox developed a full social media awareness campaign supporting the World Premiere Events, ongoing exhibition and fundraising opportunities. The plan incorporated artist spotlights, event ticket sales, merchandise promotion, partner and sponsor acknowledgement and event coverage.
Email Campaigns
Advance promotion of the bi-national World Premiere of this exhibition included showcasing feature articles via multi-touch email campaigns. These promotional efforts were a blend of leveraging existing email vehicles like AIGA San Diego Tijuana's monthly e-newsletter, VO||CES and dedicated messaging campaigns.
Strategic Partnerships
The San Diego and Tijuana-based exhibition world premieres created great excitement within the design and art community and garnered broad support from a number of strategic partners. Among those spotlighted throughout the campaign were T-Zilla, a fundraising platform supporting customized apparel, UC San Diego, Neyenesch Printers, Studio Hinrichs, A7D Creative and Casa de la Cultura Tijuana.
Exhibition Extension Promotion
Following the successful binational world premieres of the exhibition, it was extended in both venues for several months. Likewise, sales of limited edition merchandise presented an opportunity for attendees to express support benefitting the people of the Ukraine.