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Iron Owl Creative

Iron Owl Creative is a San Diego-based boutique personal brand launched by designer Jenna Moore. With a unique and valuable skill set, Jenna wanted a professional yet fun digital presence to effectively showcase her skills and client portfolio.

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Iron Owl Creative is a favorite partner of Nicknox Communications. Together we have developed, clarified and amplified countless brands together, with Nicknox leading brand, message and marketing strategy and Jenna complimenting that with dynamic, high performance design solutions. When it came to Iron Owl Creative, Jenna invited Nicknox Communications to collaborate in developing a brand vision and cascading that throughout her digital presence via positioning, creative direction, message strategy and content creation.

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SECTORS

  • Design / Creative

  • Personal Brand

  • B2B Services

PRIMARY LEADERS

  • Jenna Moore, Founder

ENGAGEMENT

Fractional CMO, 6 Months

AREAS OF FOCUS

  • Brand Ideation

  • Positioning

  • Creative Input

  • Content Strategy

  • Copywriting

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ACCOMPLISHMENTS

BRAND

Collaborative ideation and input to shape development of a personal brand representing the design services of Jenna Moore via Iron Owl Creative.

WEB PRESENCE

Content Strategy and creative input guiding overall design and development of IronOwlCreative.com including message strategy and copywriting.

PORTFOLIO

Collaboration around the strategy and structure of a robust digital portfolio showcasing a broad range of projects including copywriting in support of feature videos.

SCOPE & WORK

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Web Presence

Reimagining a professional website to present Jenna's design services began with ideation that brought the persona of Iron Owl Creative to life in creative ways. Finding a brand tone that was on point for her casual and compelling style was an essential facet of her digital presence..

Portfolio Content Strategy

The Iron Owl Creative portfolio of work is an dynamic and eclectic collection of projects that span a broad range of mediums. Nicknox and Jenna collaborated to conceptualize and bring her projects to life through visually engaging video and an onscreen message strategy that spotlights key areas of contribution.

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Creative CV Package

A unique professional summary of Jenna's strengths and contributions added the finishing touches to her personal brand. This effective tool works well in both print and digital formats. The content strategy brings together a visual at-a-glance career snapshot with personal and creative insights that reveal Jenna's unique hobbies and passion projects. The piece is framed in an overarching missional tone, clearly establishing the core values and culture that resonant with clients that are an ideal fit with her expertise and approach.