Five Stone Mentoring
CureMetrix brought breakthrough technology to market that improves disease detection and survival rates worldwide. The company's AI-based products and research are focused on leveraging artificial intelligence and deep learning to develop the next generation of medical image analysis technology that radiologists and patients can confidently rely on. Over the last 10 years since CureMetrix launched in 2014, they have focused on building products with extremely high efficacy that are easy to install, operate within existing clinical workflows, and minimize extra steps from radiologists and patients. CureMetrix partnered with Nicknox Communications to guide the company through initial brand development, positioning and go-to-market strategy.
SECTORS
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HR, Executive Placement
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Consulting
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B2B Services, Startup
PRIMARY LEADERS
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Nanci Porter, Founder
ENGAGEMENT
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Fractional CMO, 6 months
AREAS OF FOCUS
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Brand Ideation
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Positioning
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Brand Development
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Digital Presence
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Content Architecture
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Copywriting
ACCOMPLISHMENTS
BRAND
Benchmarking and thoughtful market analysis to guide brand development and service positioning for fractional HR consulting and executive search and placement built around a personal brand.
WEB PRESENCE
Creative direction content architecture, message strategy and copywriting to guide the design, fuctionality and launch of a new web presence in support of a personal consulting brand in startup mode.
MESSAGE STRATEGY DECKS
Development of a secondary content strategy to position a HR consultancy startup as a thought leader within the HR, executive placement and organizational culture space.
SCOPE & WORK
Brand Development
CureMetrix was in the preliminary stages of their go-to-market strategy when they engaged Nicknox Communications. Nicknox partnered with founder Kevin Harris and the CureMetrix team to guide benchmarking, ideation and creative direction of a world-class brand that would feel familiar across multiple sectors.
Web Presence
CureMetrix needed a dynamic web presence with robust content management capabilities to effectively support a fast-paced, high visibility launch strategy. Additional, the site needed to communicate in simple, easy to grasp terminology, the core technologies and outcomes delivered by the platform. Nicknox partnered with the CureMetrix team to guide creative development and content architecture of the site, taking it through two iterations within a short period of time.
Display
CureMetrix needed a nuanced positioning and message strategy that enabled the innovative startup to quickly and effectively pivot to serve the priorities and needs of multiple audiences. In addition to the creation of investor pitch decks and advisor updates, the organization showcased a steady stream of media releases, awards, technology announcements and board appointments.
Message Strategy
CureMetrix needed a dynamic web presence with robust content management capabilities to effectively support a fast-paced, high visibility launch strategy. Additional, the site needed to communicate in simple, easy to grasp terminology, the core technologies and outcomes delivered by the platform. Nicknox partnered with the CureMetrix team to guide creative development and content architecture of the site, taking it through two iterations within a short period of time.
Promotions & Event Strategy
CureMetrix needed a nuanced positioning and message strategy that enabled the innovative startup to quickly and effectively pivot to serve the priorities and needs of multiple audiences. In addition to the creation of investor pitch decks and advisor updates, the organization showcased a steady stream of media releases, awards, technology announcements and board appointments.