
Cure Metrix
CureMetrix brought breakthrough technology to market that improves disease detection and survival rates worldwide. The company's AI-based products and research are focused on leveraging artificial intelligence and deep learning to develop the next generation of medical image analysis technology that radiologists and patients can confidently rely on. Over the last 10 years since CureMetrix launched in 2014, they have focused on building products with extremely high efficacy that are easy to install, operate within existing clinical workflows, and minimize extra steps from radiologists and patients. CureMetrix partnered with Nicknox Communications to guide the company through initial brand development, positioning and go-to-market strategy.


SECTORS
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Healthcare, Research
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Thought Leadership
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Start Up
PRIMARY LEADERS
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Kevin Harris, President
ENGAGEMENT
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Fractional CMO, 1Year
AREAS OF FOCUS
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Brand Development & Positioning
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Web Presence
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Launch Strategy
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Communications & PR
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Investor Relations

ACCOMPLISHMENTS
BRAND DEVELOPMENT
Ideation, creative direction and development of a world-class brand presence in support of an innovative startup delivering unprecedented breakthroughs in mammography and medical imaging.
GO-TO-MARKET STRATEGY
Marketing and communications campaign strategy in support of the launch of a groundbreaking startup delivering unprecidented breakthroughs in the mammography space.
POSITIONING
Discovery, ideation and message strategy in support of multi-faceted content channels, including media relations, board and investor support, editorial guidance and intensive case studies.
SCOPE & WORK

Brand Development
CureMetrix was in the preliminary stages of their go-to-market strategy when they engaged Nicknox Communications. Nicknox partnered with founder Kevin Harris and the CureMetrix team to guide benchmarking, ideation and creative direction of a world-class brand that would feel familiar across multiple sectors.

Web Presence
CureMetrix needed a dynamic web presence with robust content management capabilities to effectively support a fast-paced, high visibility launch strategy. Additional, the site needed to communicate in simple, easy to grasp terminology, the core technologies and outcomes delivered by the platform. Nicknox partnered with the CureMetrix team to guide creative development and content architecture of the site, taking it through two iterations within a short period of time.

Positioning & Message Strategy
CureMetrix needed a nuanced positioning and message strategy that enabled the innovative startup to quickly and effectively pivot to serve the priorities and needs of multiple audiences. In addition to the creation of investor pitch decks and advisor updates, the organization showcased a steady stream of media releases, awards, technology announcements and board appointments.

KEY RELATIONSHIPS




