
TalentPort Consulting
TalentPort Consulting set out to disrupt the traditional staffing model. Founded by HR and staffing veteran, Nanci Porter, TalentPort Consulting is a champion of workforce innovation and advocates of world-class talent solutions for small to mid-sized companies. The boutique consultancy believes in adding value without adding cost – that’s why they have opted to reject the salary-based cost-per-hire approach in favor of a unique, fixed-price service model that’s surprisingly affordable.
TalentPort is relationship focused, with a “fit first,” approach. The consultancy has introduced a proven, repeatable process that takes a transformative approach to hiring. Most importantly, founder Nanci Porter and her team help leaders navigate growth without compromising culture. This organization is an ideal fit for organizations that recognize and value the contribution of human capital within their organization. TalentPort Consulting engaged Nicknox Communications to guide brand development, positioning, message strategy, copywriting, digital presence, go-to-market strategy and launch phase.


SECTORS
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HR, Executive Placement
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Consulting
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B2B Services, Startup
PRIMARY LEADERS
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Nanci Porter, Founder
ENGAGEMENT
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Fractional CMO, 6 months
AREAS OF FOCUS
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Brand Ideation
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Positioning
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Brand Development
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Digital Presence
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Content Architecture
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Copywriting

ACCOMPLISHMENTS
BRAND
Benchmarking and thoughtful market analysis to guide brand development and service positioning for fractional HR consulting and executive search and placement built around a personal brand.
WEB PRESENCE
Creative direction content architecture, message strategy and copywriting to guide the design, fuctionality and launch of a new web presence in support of a personal consulting brand in startup mode.
MESSAGE STRATEGY DECKS
Development of a secondary content strategy to position a HR consultancy startup as a thought leader within the HR, executive placement and organizational culture space.
SCOPE & WORK

Brand Development
A veteran within the San Diego HR and staffing community, founder Nanci Porter had great clarity around the vision behind her consultancy. Nicknox partnered with her to guide brand development, landing a clean and contemporary identity that served her vision effectively.

Web Presence
From the beginning, TalentPort focused on a clear, direct and easy-to-navigate digital presence. Intentionally content light, the site is supported with message strategy that leans into articulating specific service tiers and the consultancy's unique value proposition with clarity. Nicknox guided site development, creative direction , message strategy and copywriting for the site.

Sales Collateral
Nicknox cascaded TalentPort's simple digital brand throughout the consultancy's materials, including the creation of easy to access content for pitches, proposals and sales collateral. Throughout the site, TalentPort's friendly, relationship-centric brand tone shines, as does the wealth of expertise that founder Nanci Porter brings her clients.