Nick of Time Quartet

Nick of Time is a registered quartet of Sweet Adelines International. Formed in 2022, Nick of Time includes singers from two Southern California choruses. Nick of Time is available to perform locally and regionally at chorus and community events.

Nick of Time performs 4-part a cappella harmony in the barbershop style and connected over a shared love of music from past eras. The quartet has an engaging performance style and often features upbeat and humorous numbers, as well as timeless classics by artists like Ella Fitzgerald.

SECTORS

Performing Arts, Barbershop
Events Marketing, Choral

PRIMARY LEADER

Nicole Knox, Founder

ENGAGEMENT

Fractional CMO, ongoing

AREAS OF FOCUS

Brand Development
Web Presence
Recruiting Campaign
Social Content
Apparel and Merchandise

ACCOMPLISHMENTS

BRAND DEVELOPMENT

Naming exercise and brand ideation to solidify positioning, identity and image for a 4-part a cappella barbershop quartet within Sweet Adelines International.

RECRUITING CAMPAIGN

Development and execution of a recruiting campaign designed to increase auditions resulting in the selection of a talented bass for the quartet who was also a fantastic cultural fit.

BRANDED SWAG

Creation of a branded line of apparel and other merchandise representing Nick of Time A Cappella Quartet with stickers, bags, and other elements.

SCOPE & WORK

Building a Relational Entertainment Brand

When Nick of Time A Cappella Quartet launched in 2022, they planned to come out of the gate strong. After an creative and extensive naming exercise, the foursome wanted a memorable brand to represent their new musical identity. As the group's founding member, Nicknox envisioned a simple, fun and colorful brand that reflected the group's dynamic personalities.

Web Presence

Though simple, Nick of Time's web presence has proven to be engaging and effective. With options to book and contact the group, the site also showcases short bios of each vocalist, performance videos, social media integration and a storefront.

Booking Cards

As Nick of Time A Cappella Quartet gained momentum and began performing, having a branded leave-behind piece for future bookings was a key element for the group. A business card format proved to be cost-effective and ideal. Featuring a QR code to the website and an image of the group with each singer's name to support recall, the card also notes the quartet's status as a registered quartet of Sweet Adelines International and the San Diego Chorus.

Bass Recruiting Campaign

At their two-year mark, Nick of Time's bass relocated and the quartet needed to recruit a new member. A web-supported campaign included a feature-style profile of the quartet that summarized core values, musical repertoire, typical schedules and insight into each member's personality and experience. A thoughtful audition process was developed, with online access to apply and receive music and learning tracks. The opportunity was promoted across multiple choruses and Region 21. Results included responses from 12 singers across 4 choruses and 2 states. After 8 auditions, Nick of Time welcomed their new bass in August of 2024, less than 90 days after the campaign launched.

Branded Swag

Nick of Time A Cappella Quartet set out to make a simple T-shirt for casual performances and coaching, but ... well, things escalated quickly. Their product line grew to include multiple shirt options, hoodies, totes, baseball caps, holographic stickers and (of course) dog bandanas. Excessive? Perhaps. Do we regret it? Not at all.