SoloVoce A Cappella
SoloVoce is the 2024 Region 21 Golden West third place medalist Quartet. In 2023, the foursome was named Region 21 Quartet Champions. A registered quartet of Sweet Adelines International, SoloVoce formed in 2015. The quartet includes members from three choruses. Tenor Kim Alley commutes via plane to sing with A Cappella Joy based in Seattle. Lead Tracey Sandberg sings with Harborlites based in Anaheim, California. Baritone Jennifer French and Bass Marina Hayden both sing with the San Diego Chorus. The quartet placed fourth regionally in 2019 and 2022.
The award-winning quartet performs frequently at choral, community and private events, and hosts an annual Music on the Porch Day in Harmony Grove, California.
SECTORS
Performing Arts, Event Marketing
Entertainment, Choral
PRIMARY LEADERS
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Kim Alley, Tenor
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Tracey Sandberg, Lead
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Marina Hayden, Bass
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Jennifer French, Baritone
ENGAGEMENT
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Fractional CMO, 2 years
AREAS OF FOCUS
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Brand Identity
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Digital Presence
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Event Promotion
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Apparel & Swag
ACCOMPLISHMENTS
BRAND
Ideation of brand identity representing an award-winning 4-part a cappella women's Barbershop quartet including logo design, color palette, imagery and execution.
DIGITAL PRESENCE
Creation and content development of a website representing SoloVoce including multimedia assets, booking requests and event promotion.
EVENT PROMOTION
Web and social media supporting multi-year promotion of SoloVoce's annual Music on the Porch Day event including design and creation of apparel.
SCOPE & WORK
SoloVoce A Cappella Quartet
Region 21 Golden West's 2023 Quartet Champions and 2024 3rd place medalists SoloVoce, are champions of the artform of women's barbershop singing and quartetting. The foursome invited Nicknox to collaborate with them to elevate brand visibility and event marketing in support of their annual Music on the Porch Day.
Identity & Web Presence
SoloVoce needed a web presence that supported performance booking, merchandise sales and event promotion. Broad content architecture supported the creation of a user-friendly, brand-centric digital presence. The end result has served them well, presenting a simple and cohesive representation of the brand.
Event Promotion
In 2020, SoloVoce launched their first Music on the Porch day in conjunction with the worldwide Play Music on the Porch Day event. This barbershop-specific offset has grown over five years to featuring 10-15 choruses and more than 20 quartets. The 2024 event commemorated the 5th anniversary, and included special edition apparel and other merchandise.
Apparel & Merchandise Creation
Following SoloVoce's 2023 Region 21 Golden West Quartet championship performance, they wanted to refresh their apparel to reflect an updated brand. Nicknox partnered with them to create a line of branded apparel integrated with Spreadshop. This e-commerce platform easily supported SoloVoce's intent to release annual T-shirts commemorating their summer Music on the Porch Day Barbershop festivals.