AlastairKerr.co
Alastair Kerr is a visionary, strategic senior leader with a proven track record spanning 25+ years. He brings deep expertise in message strategy, fundraising, donor development and relationship management and a unique blend of business acumen, leadership and creativity that empowers growth and amplifies efficiency. Alastair sought to develop a compelling, C-level CV package that included a polished brand and web presence to effectively showcases his valuable skillsets for fractional and direction hire opportunities.
Alastair engaged Nicknox Communications to guide personal brand development and message strategy. In that capacity, Nicknox delivered an executive resume package and web presence.
SECTORS
-
Personal Brand
-
Donor Development
-
Coaching / Consultancy
PRIMARY LEADERS
-
Alastair Kerr, Founder
ENGAGEMENT
-
Fractional CMO, 3 Months
AREAS OF FOCUS
-
Personal Brand Development
-
C-Level Resume Package
-
Web Presence
-
Creative Direction & Positioning
ACCOMPLISHMENTS
EXECUTIVE CV
Discovery, positioning, copywriting and creation of a unique executive resume package designed to differentiate a C-level donor development executive specializing in nonprofits.
PERSONAL BRAND
Creative direction and guidance of personal brand development encompassing C-level positioning, brand mark, professional presentation and differentiation of fractional services.
WEB PROJECTS
Design, copywriting and creation of an executive website featuring thoughtful presentation of consulting services as well as fit for select direct hire opportunities.
SCOPE & WORK
Personal Brand Mark
The starting point for developing a personal brand to represent Alastair Kerr's extensive work in the donor development and nonprofit space began with the creation of a simple word mark.
Website Creation
The starting point for message strategy and content creation for AlastairKerr.co was developing a professional website to represent his personal brand. Kerr wanted to frame his strengths and expertise in a way that would position him well for either C-Level fractional engagements or select direct hire opportunities. The site showcases his accomplishments in compelling ways, highlighting where Kerr makes his best contributions as a consultant. Click throughs to his executive CV and LinkedIn Profile provide additional information.
Photo Shoot Guidance
Capturing a current, professional and polished collection of images was essential for establishing an consistent online presence. Nicknox provided creative insights and a shot list to guide this process. The results were outstanding and equipped Kerr to establish a unique and memorable personal brand across multiple digital platforms with consistency.
_edited.png)
Executive CV Package
A unique executive CV package added the finishing touches to Alastair's personal brand. This effective tool works well in both print and digital formats. The content strategy blends leadership insights, strengths, DISC results, key accomplishments and endorsements with more traditional resume elements outlining work history and experience. The piece is framed in an overarching missional tone, clearly establishing the core values and culture that would represent an ideal fit for Kerr.