JerryMcCauley.com
Jerry McCauley is a dynamic, C-level creative leader with a 27-year track record of delivering innovative, next-level results. His personal hallmark is building scalable brands with fearless authenticity and powerful storytelling
.Jerry is a longtime collaborator with Nicknox Communications. Together we have shaped and scaled multiple brands and organizations. We've found our superpowers to be ideally complimentary, with the unique ability to bring out the best in each other's work. Our combined focus has brought out tremendous results, memorable brands and unprecedented results.
Jerry invited Nicknox Communications to collaborate in the evolution of his professional and performance brands and in the creation of an uncommonly creative executive profile and digital presence. Nicknox guided overall positioning, message strategy and copywriting for the development of McCauley's noteworthy umbrella brand.
SECTORS
Design, Creative, Personal Brand, Startup
Fractional C-Level Consultancy
Performing Arts
PRIMARY LEADERS
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Jerry McCauley, Founder
ENGAGEMENT
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Fractional CMO, 6 months
AREAS OF FOCUS
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Brand Umbrella Strategy
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Creative Input
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Content Strategy & Copywriting
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C-Level Resume Creation
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Script Development
ACCOMPLISHMENTS
PERSONAL BRAND
Collaborative ideation and input to shape development of a multi-faceted personal brand, encompassing standout positioning of a C-Suite Creative Executive as well as an artistic direction and performance site.
EXECUTIVE CV
Discovery, positioning, copywriting and creation of a unique executive resume package designed to provide elevated presentation of a C-Suite Creative Leader with a standout skillset.
WEB PRESENCE
Ideation and feedback
to inform creation and content strategy
supporting a website showcasing the strengths and experience of
a C-level creative leader.
SCOPE & WORK
Brand Alignment & Positioning
Jerry invited Nicknox Communications to collaborate in the evolution and alignment of his professional, photography and performing arts brands. The results proved highly effective, creating an uncommonly creative digital presence that connects McCauley's creative and performing arts brand seamlessly. Nicknox guided overall positioning, message strategy and content creation for brands.
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C-Level Web Presence
Jerry envisioned a succinct and compelling digital brand presence to engage audiences and compliment his C-Level executive profile. Content architecture emerged organically throughout the collaborative discovery process, ensuring that McCauley's brand clearly articulated his strengths and best areas of contribution with message strategy that captured his personal brand in memorable ways..
Executive Snapshot
When navigating fractional and executive search at the C-Level, Jerry found this succinct, one-page executive summary to be a powerful tool in clearly defining ideal areas of contribution and assessing mutual fit. Both creative and compelling, this snapshot-style precursor to a traditional CV spotlights strengths, outcomes and passions as well as articulating missionality and core values. Overall look and tone is on-point with. McCauley's high EQ leadership style.
Artist Profile & Album Launch
Chang-Tablada is one of Colorado Springs’ most beloved and prolific Music Directors, known for his work with the Fine Arts Center at Colorado College, Theatreworks, and Millibo Art Theatre. His solo cabaret shows have been a hit in the Rocky Mountain West.
In 2023 Chang-Tablada released a holiday album, Naughty & Nice. The album was released across multiple musical platforms including Apple Music, Pandora and Spotify.