Nicknox.com
There's a unique challenge in bringing the same magic you deliver for your clients to your own personal brand! Over the course of the evolution of my consultancy, the core brand identity of Nicknox Communications has remained consistent with hallmarks of uncommon creativity and the joy found in doing what you love. That said, as my brand approached a recent milestone of celebrating 16 years of fantastic clients, projects and relationships - it was time for a glow up. This project give me a unique opportunity to lean into the why behind what I do - gaining a better understanding how my core values have brought countless projects to life. Beyond that, it also presented a delightful chance to celebrate the fabulous clients and work that have made the journey a true joy!
SECTORS
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Personal Brand
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Fractional CMO
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Coaching / Consultancy
PRIMARY LEADERS
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Nicole Knox, Founder
ENGAGEMENT
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16 Years
AREAS OF FOCUS
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Personal Brand Development
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C-Level Resume Package
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Web Presence
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Creative Direction & Positioning
ACCOMPLISHMENTS
EXECUTIVE CV
Positioning, copywriting and design of a unique executive resume package designed to showcase experience in a way that also serves as a visual storytelling tool.
PERSONAL BRAND
Development of a client-informed brand identity that has effectively scaled and evolved with the growth of the consultancy, supporting an expanded offering of services.
WEB PRESENCE
Creative conceptualization, content strategy, copywriting and development of a robust web presence representing Fractional Chief Marketing Officer services.
SCOPE & WORK
Personal Brand
The Nicknox Brand was developed in partnership with Visual Asylum. The positioning of Uncommon Creativity was revealed through colleague and client insights about brand differentiation and standout qualities.
Web Presence
As Nicknox Communications approached a 16-year milestone, an expanded, brand-centric web presence was a key priority. The site's content strategy showcases FCMO service offerings, and a thoughtful, robust portfolio section spotlights clients and projects. Site-wide, the tone, copy and overall look bring the Nicknox brand personality to life in effective and memorable ways.
Brand Positioning
Nicknox partnered with Jerry McCauley on a photoshoot that established the key assets and look of the refreshed brand and web presence. The end result presents a polished, professional image that integrates key aspects of the Nicknox brand personality.
Executive CV Package
A unique executive CV package added an element of visual storytelling to framing professional experience and skillsets. The values-based content strategy of the package casts a clear executive profile, while also providing additional detail on clients, experience and key accomplishments. Fortified by professional endorsements, the package has consistently generated swift, positive results.
Engagement & Resource Strategy
Nicknox.com needed an engagement strategy, and brought this to life through an invitation to opt in for free content and resources via Markuterie. The clever play on words presents brand bites and marketing insights, with a liberal sprinkling of free downloads, case studies and other resources that help brands (and marketers) shine.
