Agility IP Law
Agility IP Law was a startup Silicon Valley law firm specializing in intellectual property, patent, copyright, trademark and associated legal services. Founded by attorney-at-law Jim Otteson, Agility IP Law tailored their services to become an elite legal resource serving the technology and telecommunication industry.
The firm was built on responsive, fast-paced, collaborative culture and positioned themselves on the cutting edge of IP Law. With an international roster of clients, the startup brought together an established legal team known for high-profile cases. Agility IP Law scaled quickly - expanding staff and caseload exponentially within the first nine months. The firm was bought out by a leading IP Law provider in the bay area within a few years of it’s launch.
Agility IP Law engaged Nicknox Communications as a Fractional CMO to guide a corporate naming exercise, competitive benchmarking, brand development and go-to-market strategy in support of this new startup. In this capacity, Nicknox facilitated creative exploration to develop corporate identity, defined a corresponding brand package, firm positioning and digital presence.
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SECTORS
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Intellectual Property
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Legal Services
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Start Up
PRIMARY LEADERS
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Jim Otteson, Founder
ENGAGEMENT
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Fractional CMO, 6 months
AREAS OF FOCUS
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Naming Exercise
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Vision / Mission Clarification
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Service Structure Positioning
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Brand Development
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Web Presence
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Message Strategy and Content Creation
ACCOMPLISHMENTS
NAMING EXERCISE
Thoughtful competitive benchmarking to inform and guide a naming exercise supporting a startup intellectual property law firm in Silicon Valley.
BRAND
Brand strategy to articulate and refine organizational vision, mission and core values as well guiding the creative process to develop the firm's corporate identity.
WEB
Creative direction, content architecture and copywriting to develop and launch a business validation site supporting a startup intellectual property law firm.
SCOPE & WORK
Brand Development
Agility IP Law was in the preliminary stages of developing go-to-market strategy when founder Jim Otteson engaged Nicknox Communications. Nicknox partnered with Jim to guide competitive benchmarking, a comprehensive naming exercise and creative direction of a world-class brand that would feel familiar across multiple sectors.
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Web Presence
Agility IP Law was on the start-up fast track, rapidly expanding their litigation team and client base concurrently with executing their go-to-market strategy. They needed a compelling, responsive and scalable web presence that clearly articulated their expertise and competitive advantage.
Sales Collateral
Agility IP Law needed a nuanced positioning and message strategy that enabled the IP law startup to quickly and effectively pivot to serve the priorities and needs of multiple audiences. In addition to the creation of investor pitch decks and advisor updates, the organization showcased a steady stream of media releases, staff expansion and precedent setting legal wins.
KEY RELATIONSHIPS
