CompSavvy
CompSavvy was a northern California startup based on the premise of delivering revolutionary compensation strategies primarily serving the cutting edge technology market in the San Jose and Bay area. Providing an agile, technology-enabled toolset, CompSavvy delivered a scalable workforce management toolset, automating mass compensation personalization within a fixed employer budget that was fully tax advantaged. CompSavvy’s competitive advantage was the ability to help companies optimize their total rewards dollars. Their unique, powerful platform seamlessly automated a diverse and flexible rewards program that prioritized employee choice.
CompSavvy engaged Nicknox Communications as Chief Marketing Officer and a founding member of their leadership team. In this capacity, Nicknox Communications facilitated a naming exploration to finalize the corporate identity of CompSavvy, guided brand development, positioning, go-to-market strategy, digital presence and the creation of tools to support the funding and phase one stage of startup.
SECTORS
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HR Startup
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Compensation Strategy
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B2B Services
PRIMARY LEADERS
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Lynda Ward-Pierce, Founder
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Jeff Phelps, Founding Board Member
ENGAGEMENT
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Fractional CMO, 6 months
AREAS OF FOCUS
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Naming Exercise
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Vision / Mission Clarification
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Service Structure Positioning
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Brand Development
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Web Presence
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Message Strategy and Content Creation
ACCOMPLISHMENTS
NAMING & BRAND STRATEGY
Thoughtful competitive benchmarking and industry analysis that guided naming exercise and positioning of an innovative startup within a crowded market sector.
WEB PRESENCE
Content architecture, creative direction and copywriting that guided the development and launch of a public-facing web presence with a client portal for access to gated resources.
PITCH DECKS
Content development, design and execution of investor pitch decks to secure funding and establish major accounts for a startup organization.
SCOPE & WORK
Brand Development
CompSavvy featured a stellar leadership team that brought more than 140 combined years of HR expertise and technology. Key leaders forged their pedigrees with industry leaders such as Target, MobiTV, AT&T, General Electric, Oracle, IBM, J.P. Morgan, PriceWaterhouseCoopers, CBS, PeopleSoft, Taleo and the Walt Disney Company. Nicknox guided a naming exercise and creative direction, developing a world-class identity informed by A/B testing.
Web Presence
CompSavvy took a revolutionary approach to total compensation strategy, helping organizations optimize their competitive standing and increase employee retention. The innovative startup needed a dynamic website that effectively synthesized and simplified complex service tiers into approachable, high-value offerings. Nicknox provided creative direction, content architecture and copywriting to bring the organization's digital presence to life in vibrant and memorable ways.
Pitch Decks & Collateral
CompSavvy was moving quickly through an accelerated launch timeline, which required the organizational brand and message assets to cascade seamlessly to leadership across multiple channels. Nicknox supported the creation of multiple pitch decks and collateral for a diverse range of audiences.