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Travel & Destination

From the beginning, my career was going places! From the Lone Star State to the Magic Kingdom (and many stops in between) I enjoyed almost a decade in the hospitality industry. My years spent in destination marketing, wholesale travel and meetings and convention spaces inspired a deep appreciation for why we wander, and the many delights to be found along the journey.

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Convention & Visitors Bureau

Guiding destination and meetings & events marketing for the "Hub City" was a uniquely creative experience. This diverse region merges legendary musical influence, vibrant performing arts, historic western tradition, a Tier 1 University with Big 12 Division 1 Sports, wineries and more - making this West Texas community a thriving cultural center. During my tenure with the Convention & Visitors Bureau we implemented a city-wide rebranding initiative, developed a successful international wholesale and group travel strategy, garnered unprecedented media coverage and elevated regional representation with the Texas Department of Commerce.

The Buddy Holly Music Festival

The Buddy Holly Music Festival shone a spotlight on a pioneer and icon of rock & roll. As a found Board Member, I was intregally involved in event creation, logistics, brand development and marketing of this 3-day celebration. Drawing local, domestic and international Buddy Holly fans and media, the event featured five festival stages, a classic car cruise, memorabilia trading events, celebrity meet & greets, commemorative public art, promotional collaborations, and the Holly Trolley Guided Tour of historical sites from the artist's early years and career.

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ASHLEY GRAVES

For almost thirty years, I've enjoyed a ring-side seat to Nicole's career path - sometimes as colleagues, others as a client. With great skill, her strategic marketing vision creatively spotlights core values and brand story, bringing positive outcomes and relationships at all levels. Nicole is a consummate professional and a joy to work with! Her unique approach is fun and effective, ensuring that others look forward to every opportunity to partner with her.

DR. ASHLEY GRAVES, FOUNDER, FIVE STONE MENTORING
NANCY GRAY-GOSSETT

Nicole's innate brand and marketing know-how transcends industries and sectors, delivering delightfully creative solutions that always perform beyond expectation. From brand development to creative execution, public relations to media coverage, display to event strategies - Nicole is someone you can count on to bring the WOW factor to everything that she does.

NANCY GRAY-GOSSETT, PAST EXECUTIVE DIRECTOR, LUBBOCK CVB
PAM BROWN

When I met Nicole I was blown away by her energy, spirit, knowledge, responsibility, and the way she treats and works with people. I truly enjoy having Nicole working alongside me in any situation. She will get it done and exceed expectations every time. I’m 100% confident in recommending her for any cause, project, job, you name it!

PAM BROWN, FOUNDER, JOIE BRAND DESIGN
ANDY FLEMING

Nicole is the best of the best. She is by far the most brilliant marketing mind I have had the opportunity to work with! She has a great attitude and brings positive energy to any project.

ANDY FLEMING, CO-CREATOR, ZESTY.IO
CHRIS ABEYTA

Nicole is a very intelligent, disciplined and creative marketer. She has great teamwork, unbeatable work ethic and is an asset to any team. I truly enjoyed working together on many, many projects.

CHRIS ABEYTA, PURPOSE DRIVEN
KATHY CHAPMAN-SHARP

It's a privilege to recommend Nicole Knox. She is one of the brightest, most creative people I've had the privilege to work with over the years. She is strategic, understands contextual marketing, and always gets the job done right. Even more important, she is a great team player. She integrates well with leadership and is an inspirational team leader.

KATHY CHAPMAN-SHARP, PURPOSE DRIVEN
SETH STEIN

Nicole is one of the most creative, dependable, and personable professionals you will ever encounter. I have worked with Nicole on countless marketing, advertising and special events projects and she exceeds all expectations every time. Her collaborative style and work ethic are simply second to none.

SETH STEIN, CEO, EASTRIDGE WORKFORCE SOLUTIONS
BRANDON MATTHIAS

Nicole consistently delivers superior results and raises the bar for all brand, marketing and communications professionals. It is truly a pleasure to work with someone of her talents and expertise. I would consider her a true expert in her field and would happily recommend her to anyone lucky enough to have a chance to work with her.

BRANDON MATTHIAS, CHIEF TECHNOLOGY OFFICER, EASTRIDGE WORKFORCE SOLUTIONS
JESSICA LEE

Nicole led our marketing-communications team through growth and incredible transformation. She built a small, non-existent department into a full-blown marketing-communications agency with a team of talented professionals working to make her innovative vision a reality. Nicole fosters professional growth and always gave me the tools I needed to succeed. Working with her gave me practical hands-on knowledge of the field, helped me perfect my skills and allowed me to discover new talents. Nicole is a wonderful mentor and motivational leader.

JESSICA LEE, EASTRIDGE WORKFORCE SOLUTIONS
MARTI CHAVARRIA-MILLER

As a marketing professional, Nicole is a strategic thinker and creative force that effectively translates corporate vision into successful campaigns. Able to creatively leverage all resources, talent and tools at her disposable, she consistently delivers desired results. Her experience, integrity and talent make her a key player and asset to any team. IHer personable, transparent leadership style creates an environment where every member felt like they had something valuable to contribute.

MARTI CHAVARRIA-MILLER, PURPOSE DRIVEN
JESUS UNZUETA

Nicole is an amazing individual who just "gets it" when it comes to marketing, product positioning, go to market strategies, and competitive analysis. We worked together on the initial concept of PlateTXT and within weeks she had the team understanding our product offering, our positioning, our competitive differentiators, our brand identity and messaging. Her ability to manage and communicate all of these things allowed us to focus on the technology platform and sales. She understands the needs of a "startup" and was a great asset to the team.

JESUS UNZUETA, FOUNDER, PLATETXT
JIM OTTESON

I hired Nicole to work with me on brand and website development for my new law firm, and I have to say I am THRILLED with the results. Nicole is creative, responsive, and fun to work with. Although I've never done this type of thing, I felt like I was a full partner in the process -- working with her made ME feel more creative! Although she provided lots of great ideas for the name, logo and website development, I also felt like she considered and built on my own ideas. The results she helped me achieve are outstanding, and a big plus for my business.

JIM OTTESTON, FOUNDER AGILITY IP LAW
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Pixie Dust & Magic Making

I earned my ears with the Walt Disney Company at an exciting and pivotal time for the organization. As part of the launch team behind the Grand Californian Hotel, Downtown Disney, Disney's California Adventure and Disney Cruise Line, my ability to bring creative vision to life in innovative ways was shaped by the best of the best. Rich in artistry, brand story, core values and relationship, the skills that I refined in this magical place have stayed with me throughout my career.

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