Visual Asylum

Visual Asylum is an award-winning design house located in San Diego, California. Founded by partners and sisters MaeLin and Amy Jo Levine, the agency is known for innovative problem-solving, thoughtful strategy and a bold, breakthrough design aesthetic.

Specializing in identity, environmental design and wayfinding systems, Visual Asylum has established a dynamic track record of bringing brands to life in multi-dimensional ways. Spanning hospitality, education and corporate sectors, Visual Asylum delivers bold, distinctive solutions that sit firmly at the intersection of design thinking - solving problems with solutions that are artistic, engaging and highly functional.

SECTORS

Design / Creative
Brand Strategy
Environments & Wayfinding

PRIMARY LEADERS

MaeLin Levine, Designer & Partner
Amy Jo Levine, Designer & Partner

ENGAGEMENT

Fractional CMO, 3 Months

AREAS OF FOCUS

Positioning
Content Creation
Marketing Strategy

ACCOMPLISHMENTS

POSITIONING

Collaborative ideation to guide positioning of a unique and award-winning design house in San Diego, California specializing in environmental design for educational spaces.

CONTENT CREATION

Content architecture, message strategy, copywriting and project guidance for a reimagined responsive web presence.

MARKETING STRATEGY

Brainstorming unconventional, high-impact opportunities for Visual Asylum to grow agency awareness and client base within specific sectors.

SCOPE & WORK

Web Presence

Visual Asylum, a dynamic and award-winning design house in San Diego, California needed to reimagined, fully responsive web presence. In the process the agency planned to expand and update their online portfolio to showcase recent work. Nicknox partnered with Visual Asylum founders MaeLin and Amy Levine to guide the project, developing site content architecture and message strategy and contributing copywriting.

Brand Awareness

Visual Asylum had a client portfolio showcasing a diverse and dynamic range of work with many clients over the years. In recent years, they realized an idea fit within educational spaces with environmental branding. Nicknox partnered with the firm to identify and vet unique options to showcase the agency's work in highly memorable, out-of-the-box formats.