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Visual Asylum

Visual Asylum is an award-winning design house located in San Diego, California. Founded by partners and sisters MaeLin and Amy Jo Levine, the agency is known for innovative problem-solving, thoughtful strategy and a bold, breakthrough design aesthetic.

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Specializing in identity, built environments and wayfinding systems, Visual Asylum has established a dynamic track record of bringing brands to life in multi-dimensional ways. Spanning hospitality, education and corporate sectors, Visual Asylum delivers bold, distinctive solutions that sit firmly at the intersection of design thinking - solving problems with solutions that are artistic, engaging and highly functional.

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SECTORS

  • Design / Creative

  • Brand Strategy

  • Environments & Wayfinding

PRIMARY LEADERS

  • MaeLin Levine, Designer & Partner

  • Amy Jo Levine, Designer & Partner

ENGAGEMENT

  • Fractional CMO 

AREAS OF FOCUS

  • Positioning

  • Content Creation

  • Marketing Strategy

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ACCOMPLISHMENTS

POSITIONING

Collaborative brainstorming and ideation that guided naming and brand development of WonderboxSD, a curated micro-gallery featuring local artists & makers.

CONTENT CREATION

Illuminating the creative concept behind WonderboxSD was essential to sparking the ideal platform for host and artistan relationships.

MARKETING STRATEGY

Developing content strategy and copywriting for the Wonderbox SD website required a thoughtful approach that seamlessly served multiple audiences.

SCOPE & WORK

Local Artisans, Makers + Merchants

Nicknox joyfully collaborated with Wonderbox SD Founder Jenna Moore in all stages of this project. The scope included ideation around concept, naming and brand development. Once the premise of curated micro-galleries featuring local artisans, makers & merchants was established, the duo shifted their focus to branding. In this capacity, Nicknox offered brainstorming, benchmarking, creative input and guidance, helping to land the distinctive WonderboxSD look. Leaning next into content and message strategy, Nicknox brought a whimsical, story-telling tone to life and created copy supporting web and print pieces.

Web Presence

To support a successful launch, Wonderbox SD needed a thoughtful website that illuminated the concept, built credibility and seamlessly supported multiple audiences. Nicknox developed content strategy for the site and helped the brand shine with copywriting that cast a vision and resonated with audiences through a whimsical, storytelling tone that still effectively served the needs of multiple audiences.

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Positioning & Content Strategy

As is often the case with out-of-the-box creative endeavors, the positioning of Wonderbox SD was unique in that it needed to illuminate a clear vision of physical experience of curated micro-galleries delivered through vending machines. In the launch phases of the project, this needed to happen concurrently with the creation of the vending platform, making it even more important to help readers visualize the Wonderbox experience. Throughout ideation and launch phase, Nicknox and Jenna planned forward to capture and introduce content that contextualized the vision and created excitement among artists, hosts and the general public.

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