Living on the Edge with Chip Ingram

Living on the Edge exists to help Christians live like Christians. Established in 1995 as the radio ministry of pastor and author Chip Ingram, the nonprofit has since grown it into an international discipleship ministry. Living on the Edge provides Biblical teaching, events and discipleship resources that challenge and equip spiritually hungry believers all over the world to become healthy, mature disciples of Jesus.

SECTORS

Nonprofit, Faith-Based

Thought Leadership, Education

Events, Publishing

PRIMARY LEADERS

Chip Ingram, Founder & Chief Executive Officer
Andrew Accardy, Chief Operational Officer
Jerry McCauley, Senior Vice President, Product

ENGAGEMENT

Fractional CMO, 7 Years
VP Marketing, 4 Years

AREAS OF FOCUS

Brand Clarification
Creative Direction
Product Launch Strategy
International Expansion
E-Learning & Memberships
Message Strategy
Donor Engagement

ACCOMPLISHMENTS

CAMPAIGN STRATEGY

Strategic development and creative direction of an integrated e-learning platform designed to deliver 400+ multimedia resources supporting nationwide churchwide campaigns.

PUBLISHING

Creation and guidance of multi-channel product launch and marketing strategy supporting a robust publishing portfolio including books, group studies, leader resources and campaigns.

DONOR ENGAGEMENT

Creation and content development of relational, story-led multi-channel donor communications strategy that included monthly campaigns, special giving and bi-annual matching campaigns.

KEY RELATIONSHIPS

SCOPE & WORK

Helping Christians Live Like Christians

Nicknox Communications was retained by Living on the Edge as a Fractional Chief Marketing Officer for almost ten years. During that time, Nicole accepted a staff position as Vice President of Marketing-Communications for a period of three years. Throughout her tenure, Knox was a valued member of the leadership team, guiding key initiatives like the reimagination of the organization’s web presence, creation and launch of church-wide campaigns and ongoing donor development strategy including involvement in bi-annual ministry reports, match campaigns and monthly donor programs. As an author, pastor and teacher, raising awareness of Ingram’s vast contributions as a thought leader within key audiences was a primary focus.

Church-Wide Campaigns

The cornerstone of Chip Ingram's Living on the Edge Ministry is based on Romans 12, which provides a blue print for healthy spirituality. A robust series of resources exploring the Biblical blueprint found in this passage are available, including a daily devotional book complimented by a resource-rich online portal and a church-wide campaign that illuminates believers of all ages to understand the profile of an authentic follower of Christ and the spiritual pathway to get there.

Message Strategy

Developing a missional message strategy that brought the core values of Living on the Edge to life was essential. A relational, high-touch ministry from the start, Living on the Edge shared frequent updates and ministry reports that detailed ministry outcomes, international outreach, upcoming projects, events and future partnerships.

Donor Engagement

Chip Ingram's Coffee Break series was a monthly touch for the Living on the Edge donor community offering exclusive free resources and previews of content in development. Envisioned primarily as a storytelling tool, the recurring package included a personal message from Chip, a link to free digital resources and a newsletter that spotlights believer and church success stories and ministry outcomes.

Matching Campaigns

An essential facet of fundraising for this faith-based nonprofit was bi-annual matching donor campaigns. With an incredibly engaged and generous giving base, it was not uncommon for campaigns to bring in between 2 to 7 million per ask. A phased communications strategy supported this vital donor engagement effort, including unique touch points for match starters and finishers, as well as a followup pieces to report on the results of each campiagn.

Content Marketing

Living on the Edge with Chip Ingram offers a vast library of free content developed to cultivate spiritual authenticity and growth. Broadcast across multiple channels, this nonprofit is one of very few that has successfully traversed the shift from radio to digital distribution. Partnerships with ROKU, OnePlace and BOTT Radio Network were just a few of the ongoing weekly channels that have served to exponentially expand awareness and reach throughout the U.S. and the world.

KEEP BROWSING

Other Sectors

Strategic Partnerships

Living on the Edge partnered with ministries and leaders throughout the United States and the World. Thoughtful, creative positioning and messaging to announce strategic partnerships and engage people in teaching content was ongoing. Efforts spanned collaborative events, co-authored resources and group study production partnerships.