ChaplainCare

ChaplainCare is a direct result of the vision and efforts of a seasoned team of professional chaplains. We are passionate about the direct correlation that acknowledging faith, spirituality, and religious accommodation in the workplace has on well-being, engagement, and productivity. By closing the gap in this essential and often missing facet of care, the B2B resource ultimately functions as catalysts of organizational health, community, and overall success.

The organization's passion for the impact and value of Chaplaincy in all work environments is based on over 208 years of combined experience. ChaplainCare's expertise accelerates workforce recruitment, employee well-being, job fit, trust, upskilling, and professional growth from leadership to the front lines through measurable performance metrics. Their leaders are passionate in their support of organizations that prioritize and affirm faith, spirituality, and religious accommodation as core values.

SECTORS

Faith Based
Health and Wellness
B2B, HR, Start Up

PRIMARY LEADERS

Johnny Poole, Founder
Doyle Dunn, Chief Operational Officer

ENGAGEMENT

Fractional CMO, 6 months

AREAS OF FOCUS

Brand / Core Values Clarification
Positioning and Message Strategy
Creative Direction, Web Presence
Content Architecture and Copywriting
Presentation and Sales Collateral

ACCOMPLISHMENTS

BRAND CLARIFICATION

Facilitated brand clarification exercises to guide founder and executive team in ideation and articulation of organizational mission, vision and core values.

POSITIONING

Thoughtful competitive benchmarking and industry analysis that informed organizational and service structure positioning, clarifying value proposition within an emerging space.

WEB PRESENCE

Content architecture, creative direction, image selection and copywriting supporting a reimagined website serving multiple audiences.

SCOPE & WORK

Message Strategy

Mainstream workforce chaplaincy is an emerging sector within HR and wellness spaces. Thoughtful and clear positioning of ChaplainCare's scope of services and process was essential to helping decision-makers grasp the unique value proposition and envision how the B2B service would integrate with internal leadership, HR, staff and employee resource groups.

Web Presence

ChaplainCare had an unprecedented opportunity for international exposure at a key Washington D.C. event, with little lead time. Their existing, minimal website needed to be fully reimagined with a robust and multi-tiered content strategy in advance of the event. In addition to public facing content, the site included a resource portal for existing clients and an e-learning facet in support of chaplain training and development.

Presentation Collateral

As an emerging startup in a rapidly growing sector, ChaplainCare needed to cascade the newly developed content into a full array of presentations, sales collaterals and takeaways. Nicknox guided the creation of this resource set and developed the lead-generation opportunities needed to maximize event exposure.