Celebrate Recovery

Celebrate Recovery was founded in 1991 as a ministry of Saddleback Church by Pastor John and Cheryl Baker. John shared with Senior Pastor Rick Warren a vision God had given him for a new Christ-centered ministry where people could find freedom from their hurts, hang-ups, and habits.

Thousands of churches have started a Celebrate Recovery ministry around the world, and that number continues to grow. Celebrate Recovery is not just growing in churches, but in recovery houses, rescue missions, universities, and prisons around the world. It continues to be a growing global movement.

Although the program began with a focus on addiction recovery, it has expanded radically over the years to offer a diverse and vital base of Biblical resources spanning all aspects of mental and spiritual health.

SECTORS

Health and Recovery
Faith Based
Publishing

PRIMARY LEADERS

Andrew Accardy, COO, Purpose Driven
Jim Baker, Founder, Celebrate Recovery

ENGAGEMENT

Full time, 3.5 Years
Director of Marketing, Purpose Driven Ministries

AREAS OF FOCUS

Brand Stewardship
Publishing and Product Marketing
Event Marketing
Digital Presence
Program Engagement

ACCOMPLISHMENTS

PUBLISHING

Product marketing of a robust portfolio of program resources, curriculum and products available in multiple languages internationally.

DIGITAL PRESENCE

Building brand awareness, program engagement and promoting resources through CelebrateRecovery.com and Pastors.com.

EVENT MARKETING

Marketing of annual schedules of global, national, regional and local conferences, seminars and training events in multiple languages.

SCOPE & WORK

Publishing

Product and resource positioning and marketing of a comprehensive offering of program resources including churchwide campaigns, program introduction and implementation tracks, leader training kits, and a diverse range of participant curriculum serving recovery subsets. Product launch strategy and announcements of new releases and offerings, like the Celebrate Recovery Study Bible. Most resources were available in multiple languages.

Digital Presence

Leveraging Celebrate Recovery's digital footprint across it's own website in addition to partnership with Saddleback Church, Purpose Driven Ministries and Pastors.com. Guiding brand message to articulate the vision, mission and values of the ministry while building brand and program awareness, increasing engagement and expanding resource reach in support of all facets of the program.

Event Marketing

Event marketing of a comprehensive annual schedule including a U.S. and global summits and up to 30 regional workshops around the country. As a ministry with a heart to encourage, equip and empower, the Celebrate Recovery event schedule was intentionally dynamic, taking a nimble approach to make it easy for host locations to engage with the program at the level that best served their needs.